| 1. She was born into an upper-middle-class family in Srinagar, Jammu & Kashmir. |
| 2. Her primary education was completed in Srinagar. |
| 3. She pursued her Post Graduation in Social Communications and Media in New Delhi. |
| 4. Ayyub has experience in filmmaking and radio shows. |
| 5. In 2008, she became an Investigations and Political Affairs Journalist at Tehelka. |
| 6. Previously, she worked as a freelancer with various news channels. |
| 7. Ayyub received the 'Sanskriti Award' for journalism excellence in October 2011. |
| 8. She resigned from Tehelka in 2013 due to a dispute with Tarun Tejpal. |
| 9. Her investigation of alleged Gujarat fake encounters was recognized by Outlook magazine as a top global story. |
| 10. Ayyub is a close friend of Bollywood actress Richa Chadha. |
| 11. She portrayed a journalist in the 2016 film "Chalk n Duster." |
| 12. A strong critic of Prime Minister Narendra Modi's BJP government, she remains vocal about it. |